Marketing your firm is an all-year activity – particularly during tax season. In fact, potential clients don’t care that you’re busy. The opposite is true: if you can be responsive, attentive and customer focused – in spite of your full plate – then you’ve built the foundation for a new relationship. This session shows how to create your ideal client profile that positively impacts your marketing strategies. So whether it’s your digital presence or when we eventually get back to live events, you can be sure to have plenty of business lined up once tax season ends.
Speaker: Collin Varner
Collin is the Marketing Lead for Xero Canada. Having joined Xero in 2017, Collin has been a key member of the Xero marketing team in the Americas, prior to taking on the role of leading Xero’s Canadian marketing team. Collin has over 12 years of marketing and events experience in the telecom, transportation and healthcare industries. Collin is particularly passionate about leading accountants, bookkeepers, and the businesses they support on the journey to adopting cloud accounting tools to keep them more financially informed, allowing them to make the right business decisions.