Collaboration Corner is an ongoing peer-to-peer member drop-in session where you can connect with other CPB Canada members to raise issues and address bookkeeping topics of interest. 2-3 experienced members will host each session.

CPB Canada encourages both experienced members and new members to use this platform to create community and ongoing support around a range of bookkeeping and related practice matters.

National Bookkeeping Week Keynote Event - Jake Karls - Every Brand Has A Story + Cocktail Reception

January 17, 2024

3:00 PM - 7:00 PM EST


Keynote Event - Jake Karls - Every Brand Has A Story

Jake Karls leveraged the story behind Mid-Day Squares by bringing consumers along for the ride, offering a behind-the-scenes look at his entrepreneurship journey. Embracing total transparency and documenting their rawest moments on social media, Jake and his partners found a new way to cut through the noise, connect with consumers, and turn them into loyal fans. Even a legal challenge from a corporate giant became an opportunity to tell a story – instead of backing down, Mid-Day Squares clapped back with an epic diss track.

In his insightful keynote, Jake shares his philosophy on the art of storytelling, its enduring power to reach people, and keeping your brand and organization relevant, so when prospects need to buy, they choose you.

When: January 17, 2024, from 3:00 - 4:00 PM ET


Jake Karls

Jake Karls

Co-founder + Chief Rainmaker at Mid-Day Squares

Jake Karls is a different type of business leader – unapologetically authentic, refreshingly relatable, and completely free of bs.

He is the Co-founder and Chief Rainmaker of Mid-Day Squares, the good-for-you chocolate brand that turned a kitchen-table dream into a global household name. Mid-Day Squares is leading the disruption of an extremely competitive vertical with a winning team, innovative marketing strategy, and fearless spirit.

The secret ingredient fuelling the brand’s stratospheric growth? Genuine human connection. Jake’s role is to build the brand’s network and visibility. To hear him speak is to understand how he does it. By prioritizing relationships, harnessing the power of storytelling, and being himself, Jake has cultivated the loyalties of investors, buyers, journalists, influencers, his own team, and of course, the chocolate-loving community. Even Kim Kardashian is a fan.

He and his business partners, who happen to be his sister and brother-in-law, are strong proponents of a healthy corporate culture and emotional well-being, and even get together for regular business therapy sessions. Empathy and open communication are engrained in the culture at Mid-Day Squares, promoting long-term success and sustainability.

Jake is recognized as a rising star in the business world. He was a finalist in EY’s Entrepreneur of the Year awards, was named to Forbes’ 30 Under 30 list for 2023 (Food and Beverage category), and is featured as a regular contributor to media outlets across North America.

Keynotes by Jake Karls offer valuable, practical insights and his unique and unfiltered takes on some universally relevant themes. Your audience will come away hyped, energized, and ready to take on the world.


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Virtual Cocktail Reception

After you have been wowed by our virtual keynote, Jake Karls, please join us for an afternoon of networking and celebration in Spatial Chat, a virtual interactive event space. Our cocktail reception is designed for you to mingle with your peers from across the country in celebration of the bookkeeping profession! Grab a snack and consider making a cocktail or mocktail from our signature drink list below!

National Bookkeeping Week Signature Drinks

Date: January 17, 2024, from 4:00 - 7:00 PM ET
Platform: Spatial Chat

Please note you will be sent the link to join the virtual cocktail hour on the day of (Wednesday, January 17, 2024). No further registration is required.  


Can't make both events but still want to attend? Select the registration option that works best for you!