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DTSTART;TZID=America/Toronto:20201215T150000
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URL:https://cpbcan.ca/events-learning/event-listings.html/event-info/detail
s/id/82
SUMMARY:Marketing Your Firm in 2020 (Presented by Xero)
CLASS:PUBLIC
DESCRIPTION:\n\nhttps://cpbcan.ca/events-learning/event-listings.html/event
-info/details/id/82
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Description: \;
\n\n<
span style=\"font-size:inherit\">Marketing your firm is an all-year activity &ndash\; parti
cularly during tax season. In fact\, potential clients don&rsquo\;t care t
hat you&rsquo\;re busy. The opposite is true: if you can be responsive\, a
ttentive and customer focused &ndash\; in spite of your full plate &ndash\
; then you&rsquo\;ve built the foundation for a new relationship. This ses
sion shows how to create your ideal client profile that positively impacts
your marketing strategies. So whether it&rsquo\;s your digital presence o
r when we eventually get back to live events\, you can be sure to have ple
nty of business lined up once tax season ends.
\n\n \;<
/div>\n\n
Speaker: \;
Collin Varner
\n\n
 \;
\n\n
Collin is the Marketing Lead for Xero Canada. Having joi
ned Xero in 2017\, Collin has been a key member of the Xero marketing team
in the Americas\, prior to taking on the role of leading Xero&rsquo\;s Ca
nadian marketing team. Collin has over 12 years of marketing and events ex
perience in the telecom\, transportation and healthcare industries. Collin
is particularly passionate about leading accountants\, bookkeepers\, and
the businesses they support on the journey to adopting cloud accounting to
ols to keep them more financially informed\, allowing them to make the rig
ht business decisions.
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DTSTAMP:20240328T083642Z
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